Blonde Perfecting Purple Shampoo for Brass Neutralization and Color-Safe Cleansing

Keep blonde, lightened brunette, and grey hair looking cooler between salon appointments. This professional-strength purple shampoo uses deep violet pigments to counteract unwanted yellow and orange tones while gently cleansing the hair. Its color-safe formula is designed to fight brassiness without leaving hair feeling stripped or dry, making it a practical addition to a regular color-care routine.

The formula contains ArganID™ to help repair hair from the inside out and is made without sulfates, phosphates, or parabens. In an independent consumer study of women ages 18–65 using the combined Blonde Perfecting Purple Shampoo and Conditioner, 100% said their hair felt soft, 96% said it did not feel stripped or dry, 92% said highlights appeared refreshed, and 85% said warmth was neutralized. Choose from travel, full-size, and liter options to suit your routine.

Key Features

• Deep violet pigments help counteract unwanted yellow and orange tones
• Designed for blonde, lightened brunette, and grey hair
• Gentle, color-safe formula cleanses without drying
• ArganID™ helps repair hair from the inside out
• Free from sulfates, phosphates, and parabens
• Professional-strength formula supports color maintenance between salon appointments

Specifications